Email Retention

Email Resurrection Waves

10 hours on-demand + 2 live teardowns

Participants rebuild cold segments, design progressive profiling asks, and sequence value reminders that feel editorial rather than desperate. The course includes deliverability guardrails and seed-list testing plans you can run with your ESP.

360,000 KRW

Informational pricing—no checkout on this static site.

What is included

Segmentation recipes for dormant cohorts
Creative briefs for editorial-style resurrections
Deliverability guardrails with seed testing cadence
ESP automation maps with exit criteria
Plain-language success metrics for leadership updates
Office hours on subject-line experiments
Risk log for frequency and fatigue

Outcomes

Three resurrection waves with exit criteria
A deliverability checklist tied to your ESP
A leadership one-pager describing risk controls

Responsible lead

Elias Navarro

CRM instructor with a background in publisher subscriptions.

FAQ

Do you guarantee inbox placement?

No. Placement depends on your domain history, content, and list hygiene. We teach diagnostics and conservative rollout patterns instead.

Can we use our own creative team?

Yes. Creative briefs are built to hand off to internal writers or agencies.

What if our dormant segment is tiny?

You can still run the exercises; we will adapt examples to smaller volumes without inflating expectations.

Participant notes

The teardown on our second wave was blunt in a useful way—especially on frequency.

Rina Patel · Northline analytics · 4/5 · Google

Loved the editorial briefs; still wish we had one more live critique slot.

Theo Berg · Growth manager · 4/5