Field notes

Practical articles tied to the same courses you see in the catalog—no miracle metrics, just rituals that survived review.

2025-11-18

Designing quiet hours for billing-adjacent SMS

Quiet hours are not only a compliance checkbox—they are a trust signal when money is involved.

By Mira Okonkwo

2025-12-06

Lifecycle reviews that finance will actually attend

Retention meetings fail when vocabulary drifts between CRM, product, and spreadsheets.

By Hana Sorell

2026-01-14

Win-back sunsets that protect brand warmth

Knowing when to stop emailing is as important as knowing when to start.

By Elias Navarro

2026-02-02

Tagging dictionaries that survive hiring sprees

New hires break journeys when naming is inconsistent. A dictionary is not bureaucracy—it is shared memory.

By Jonah Wexler

2026-03-21

Measuring resurrection waves without promising miracles

Resurrection metrics should describe learning, not declare victory on day three.

By Elias Navarro