Customer Lifecycle

Lifecycle Audit Workshop Sprint

3 live sessions (9 hours total)

RenewPilot Academy hosts this sprint as a structured walkthrough of acquisition, activation, expansion, and renewal. You bring exports from your ESP and billing tool; we translate them into a retention backlog with owners and measurement notes. The sprint closes with a concise readout your leadership team can act on without another discovery cycle.

620,000 KRW

Informational pricing—no checkout on this static site.

What is included

Lifecycle canvas mapped to your current tooling stack
ESP export review with cohort framing guidance
Prioritized experiment backlog with effort and risk tags
Retention metric dictionary aligned to finance reporting
Template pack for lifecycle review meetings
Office hours with a CRM instructor on tagging hygiene
Follow-up checklist for cross-functional sign-off

Outcomes

A single-page lifecycle map tied to measurable milestones
A ranked backlog of lifecycle experiments with owners
A shared vocabulary between growth, CRM, and finance

Responsible lead

Hana Sorell

Program director focused on subscription governance and cross-team rituals.

FAQ

Do you need production access to our billing system?

No. Read-only exports and anonymized samples are enough. We do not request credentials to production consoles during the sprint.

Is this a substitute for a full data warehouse audit?

It is not. The sprint highlights lifecycle risks visible in marketing and finance exports. Deeper warehouse modeling is out of scope and should be scoped separately if required.

What should we prepare the week before?

Recent ESP engagement exports, a simple subscriber count trend, and a list of current lifecycle campaigns—even drafts are fine.

Participant notes

The backlog format made our renewal experiments legible to finance without another slide deck marathon.

Leo Park · CRM Lead · Riverstack SaaS · 5/5 · survey

Clear facilitation, especially when we disagreed on what counted as activation.

Ines Cho · 4/5