SMS Retention

SMS Retention Copy Lab

2 weeks async + 2 live critiques

This lab focuses on SMS as a precision channel for subscription brands in Korea and abroad. You will rewrite real-world prompts, build a tone ladder for escalations, and practice opt-down paths that keep trust intact when payment issues appear.

410,000 KRW

Informational pricing—no checkout on this static site.

What is included

Carrier and consent checklist localized for KR campaigns
Tone ladder for payment reminders and win-backs
Quiet-hour planning worksheet with sample schedules
Pair writing reviews with structured critique prompts
Snippet library for failed payment and resume flows
QA pass for link tracking and deep-link fallbacks
Governance sheet for marketing vs transactional sends

Outcomes

Three production-ready SMS flows with governance notes
A shared tone ladder your team can reuse
A QA checklist your compliance partner can endorse

Responsible lead

Mira Okonkwo

Retention strategist specializing in SMS and billing-adjacent journeys.

FAQ

Will you send messages on our behalf?

No outbound sending is included. You apply the drafts inside your own ESP or SMS provider with your legal review.

Is this only for Korean subscribers?

Templates are bilingual-friendly, with emphasis on KR carrier norms. You can adapt for other regions with your counsel.

What is not covered?

We do not negotiate carrier contracts or provision short codes. Those remain with your communications team.

Participant notes

The opt-down ladder stopped us from blasting angry reminders during a billing incident.

Noah Kim · Lifecycle Manager · Brightpantry memberships